Online directories are a must-go destination for new local customers. The printed directories are becoming ancient as online searches for finding a local business to fulfill project needs from mobile devices is escalating. Local customer’s behavior to buy local products or hire local service providers is changing. They want more details about the local business than printed directories can offer. Just name, address, and phone number are insufficient information for the potential customers. They need a comprehensive business description like opening hours, payment mode, and several other things before they call.
Bleen or some free business directory Australia allows adding extra business details to the listing. Local businesses can leverage this opportunity and read the rewards of tapping new customers. There is a plethora of free and paid online business directories, so how to choose ideal directories and stay out from competitors.
Pick popular and relevant business directories
A high domain directory means the ones with huge traffic or industry-specific. Many niche-based directories have few users but do some quick online research. Google your business type associated with your location like a lawyer in Sydney and see the directories appearing on the first 3 search engine result pages. Note these and do some comparisons online.
Add your business details to each directory
After identifying the top-ranking online directories, add business details on each one. Surprisingly, your business may already be present in some directories. It is because data aggregators scrape the internet and sell them to some directories. Check website to know if your business is there in their listing to avoid duplicate issues. Enter accurate business NAP consistently because it is crucial for local SEO.
Submit as many details as you are allowed
Online directories offer businesses a chance to list not just NAP but extra details like website URL, business description, services offered, facilities, images, videos, logos, opening hours, etc. Leverage whatever the directories allow to add and give the listing an appropriate personality. Review the information minutely to ensure its accuracy and consistency.
Interact with the local community on these directories
Many online directories have an active and vibrant user community. They rate and review the local businesses they used. Every other potential customer gains invaluable insights from fellow directory users. More than 70% of the public trust online reviews, so gaining positive reviews can be helpful to push your ranking and get more clicks.
Ensure to request your loyal and existing clients to leave a review. Even communicate with the communities on directories. Ask them to try your business or you can create a workshop or plan an event especially for them. Avoid bribing people to leave a positive review because it can boomerang and open doors for plenty of negative comments.
Create special offers
Humans adore free offerings, so use special offer vouchers on the online business directory listing. It helps to convert the seekers into actual customers. Regular special offers get local people walking to your store or calling you. Make sure to use distinct voucher codes on every directory. It allows monitoring the directories that generate more leads.
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